Grocery shopping last weekend, I paused in the popcorn aisle to look for some sort of topping for homemade popcorn. I'm trying to eat healthy -- something not made easier by Sweetie's newfound insistence that I try to like broccoli -- and so I'm reluctant to drench popcorn in butter and salt.
As I was looking around the various things I could sprinkle on popcorn to give it some taste, I found this, Reese Special Popcorn Salt.
It goes for about $3 per jar.
I liked the idea of special popcorn salt, so I checked out the nutritional information and ingredients on the back. That's when I found that the special ingredient in the salt is...
How many people, do you think, paid 300% more for special salt because they didn't turn the jar around?
And, more importantly, how many people do you think will pay even more for "Pagel's ULTRASUPERSPECIAL Popcorn Salt?" I'm thinking I'll mix salt with... more salt. Genius!