In the time it takes me to go for a run, I can go get myself a pair of running shoes, some work shoes, and some sandals for the summer.
That’s the message I got from Famous Footwear’s latest promotion, a back-to-school deal where they’re making the case that Famous Footwear has so many varieties of shoes, and is so easy to shop at, that you can get three pairs of shoes in just 20 minutes.
“Okay,” I say back to them hypothetically because I do not usually converse with corporations, “but speed isn’t the biggest deal for me. I’ve got tons of kids. I need to SAVE MONEY,” I go on.
“Well, sure,” Famous Footwear says, because it doesn’t mind that I usually give it the cold shoulder, “Try this on for size… get it?... right now if you shop in our stores we’ll give you 15% off – and 20% off if you sign up to become a “Rewards Member.”
“Hmmm…” I muse, because I like the idea of 20% off on shoes but I’m not sold on joining a group in case there are meetings or I have to bring a dish to pass. “What else you got?”
“Well,” says Famous Footwear, warming up to the task, “We also are selling the shoes Buy-One-Get-One, so each pair you buy gets you a free pair.”
“That seems…” I say slowly, not wanting to give up all the power in this conversation “… like an OK deal.” (PLAY HARD TO GET!)
“You’re playing hard to get,” says Famous Footwear, no dummy. “Fine. I’ll sweeten the deal. Here’s an offer you can’t refuse: If we don’t have the shoes you want in the store, we’ll get them for you through home delivery, or you can go to www.famous.com and order the shoes you want, and then pick them up at a store near you.”
“Is that all…” I begin but Famous Footwear interrupts.
“FREE OF CHARGE,” it finishes. “And by joining the Rewards Program you’ll get a point for every dollar you spend and can earn up to $100 a year in certificates, plus other discounts.”
“Oh Famous Footwear,” I say, swooning. “I’m sorry I ever doubted you.”
And then I grab its coupon, which you can get, too: